AI is transforming products. The design has to keep up.
Most organisations are adding AI features to their products faster than they can design the experience around them. The result: capable systems that users do not trust, do not understand, or simply stop using.
We solve that. New Brand Media has been shipping real AI products for six years: not using AI as a design tool, not adding AI features to existing products, but designing AI-native systems from first principles for the users who would have to trust and use them. That is a different kind of experience from a design practice that discovered AI when ChatGPT launched. It is what lets us design AI products that feel inevitable to users rather than bolted on.
Two things we do
AI-enhanced design process
We use AI tools to accelerate the design process itself: automated user research synthesis, AI-assisted prototype generation, rapid usability testing cycles. This means faster iteration, more evidence, and better decisions in less time.
- Automated user research workflows
- AI-enhanced design iteration and testing
- Predictive UX pattern generation
UX design for AI products
We design the interfaces and experiences that make AI systems legible and trustworthy to users: the hardest design challenge in product today.
- Conversational UI and chat interface design
- Human-in-the-loop workflow design (balancing automation with user control)
- Dashboards and explainability features that build confidence, not confusion
Proof of concept
Techspert Portal: Applied design thinking and AI-integrated workflows to build a scalable, self-service expert platform used by professionals across healthcare and life sciences.
Mercedes-Benz Insurance: Designed a compliant, intuitive e-commerce platform navigating FCA regulation: a human-centred challenge with AI-informed research informing every decision.
AutoProcess Platform: Integrated user-centred design into agile sprints across a complex, multi-client insurance SaaS platform.
Who we work with
Creative leaders under pressure who need a partner to absorb delivery load. Founders scaling consultancies who need enterprise-grade polish. Technical founders with UX gaps to fill.
